One-light…
…academics.
Sometimes PR photography can seem a little mundane. Images need to be shot that the client needs, but they don’t exactly inspire the creative juices. This is where one needs to go “the extra mile”. The client may well be satisfied with “standard” images, but, well frankly, I’m not.
The first image is one that needs to be shot. It’s for record purposes. Signing of some important piece of paper or something. One-light (yes, there’s a clue on the post-title). In this case, due to the usual time constraints on these occasions, I cheated and used a shoe-mounted flash with a Stofen. A wonderful creation, loved by press photographers. It’s just a shame most of them don’t know how to use them properly.
Next up, simple close-up portrait for website use. Again one-light, in this case a ringflash.
Lastly, and here’s where the push to get the “real” picture comes in, a one-light, off-camera flash, mounted on a lightweight stand.
Additional time taken to get the 3rd image, 5 minutes. Additional “value” to the client – not quantifiable, but I would bet on it that neither of the first 2 images would be suitable for anything other than internal use, whereas the 3rd one would.
Next up – a two-light assignment. Fortunately, I did one the very same day.
TTFN
