Neil Danton

So, 3rd in the series and this one features a business. What’s more, much to my delight it involves beer!

There’s music if you’re maybe at work and not really supposed to be reading this just at the moment, and it’s in monochrome. Yes, really it is. Don’t be fooled by the start, or.. er, the end. Worth waiting for the end though, makes me laugh every time, and I know what’s coming.

Permalink to the Day In The Life Of: Dungarvan Brewing Company on my website.

I’ve always enjoyed telling stories. Years ago Decades ago Eons ago, when I was at school, they were often called lies though. “Please Miss, I did my homework but the cat ate it”. Didn’t have a dog, but the creative lying didn’t extend to inventing one. There were also non-lie stories, essays and such like which I really enjoyed, but telling a story with a camera is a different kettle of fish all together.

As I said when I started the idea of Day In The Life Of back at the beginning of the year, sometimes there’s a story to tell that has to be summarised in a single image as best as possible because if it’s an editorial assignment, one image is probably all that will be used. If it’s a magazine spread it might develop to 6 – 10 images which allows more flexibility, but even that can’t always show the whole story.

With Day In The Life Of there is pretty much an unlimited amount of images I can create to tell a story. The two DITLOs I have posted so far are a story, but also a collection of single images. This one though (I hope) is a complete process, that walks the viewer through from raw material to a very interesting form of re-cycling!

The Dungarvan Brewing Company is Ireland’s latest micro-brewery located in lovely Dungarvan in Co Waterford, which I think is a fabulous place (I think Cork should annex it). They make a range of bottle-conditioned craft beers, primarily Black Rock Irish Stout, Copper Coast Red Ale and Helvick Gold Blonde Ale (all the bases covered there then), but they also make “specials” for different seasonal or festival times.

When I first approached Jen their Marketing Director about telling their story she was very helpful and everyone was a joy to be around on the shoot. Unlike an Editorial or Commercial shoot, there are no set-up or staged images in this story. Everything was shot as it happened (OK, I think that twice I actually said, “hold that a second” or something similar), but for the most part I just tried to not get in the way too much! Having spent so many previous years shooting sport, if I can’t catch a bit of action by now I ought to give up.

On the techie side: the only time I used some lighting was the modelling light from a Ranger Quadra, which isn’t very powerful, but just helped enough with the images in the fermentation room. For everything else, no big lights, no flash, so some images were shot at 1600 or even 3200 ISO, which shows as a bit of “noise” in a few frames. I can live with that for a documentary.

Many thanks to the Dungarvan Brew crew of Jen & Claire, Tom & Cormac for letting me tell their story.

I sense they are going to get bigger as word, and their product, gets around.

TTFN