Neil Danton

It’s yet another in the “not another executive with folded-arms series”.

I was on my way back from a lovely magazine shoot recently, complete with home-grown garden goodies for my belly – more on that story after publication – when my fave “Sunday” called and asked me to shoot an executive for the business pages.

An image had been supplied, and this is where the post title comes into play, but it wasn’t suitable. There was nothing wrong with it per se. It was correctly exposed, in focus, and not an arms-folded shot! Everything you’d expect really as it was taken by a pro (a pro I actually know, and whose work I like), but it hadn’t been taken for editorial use. I’m assuming it was a “filer”, an image kept on file for when a image needs to be sent out quickly to a publication, or it could have been for a corporate website or brochure. Not quite right for editorial use in a quality broadsheet though. The background was too dark background, and was a studio or cloth backdrop and so was too plain.

Suits me quite nicely then, thank you very much, I’ll do something more in keeping with the publication’s style:

Generally if it’s at all possible, I like to shoot and supply a left, a right, and a vertical (maybe even a left and a right of those too), each with a different background. A left and a right refer to which side of the image the subject is on, or which side the are facing. Some publications always like to have images of people facing “towards the fold”. On occasion it’s possible for them to flip the image if it doesn’t face the right way, but care needs to be taken then if there is any text or branding in the image. I’ve seen images that have writing in the background that is reversed, like looking in a mirror. Not very professional looking and something that should be picked up by a sub-editor, but sometimes they slip through!

TTFN

Another in the “not a man with folded arms corporate announcement image” series (which isn’t really a series, but an occasional musing).

Could also be filed under the WTF am I going to do in this instance category, where nobody (including me) has any real ideas initially on how to portray someone when there is no physical “thing” for them to hold, stand next to / in front of etc.

My subject has been appointed to a 3rd-level (college) institution as an Entrepreneur in Residence. He’s more than qualified to do so with a very impressive CV (resumé) in founding some extremely successful companies.

Anyway, for my part, it’s once again trying to figure out how to create an image that isn’t man-with-folded-arms (please, no), or man-with-laptop (please please, no) or man-at-desk (please, shoot me now).

The location, which I’m very familiar with, didn’t used to have a real focal point that identifies it to a viewer (unlike the other 3rd-level institution in the city) but not too long ago a new area was constructed and it is a definite identifier, but unfortunately, it’s too big. There’s still no way of using the whole area as a backdrop, so I just chose to use part of it as the weather was good (OK, it wasn’t raining, that’s counts as good here).

No, I wasn’t laying on the ground to get the image, he’s on an elevated area, which brought into play a rather unique piece of equipment (this is the techie bit) a WTL.

As you may or may not have realised by now, shooting with on-camera flash is a no no for me 99% of the time. In this case I was using a Ranger Quadra rather than a Canon flash, which fits nicely onto a lightweight stand, but the stand was never going to be high enough to get above my subject. That’s where I sometimes have to use a WTL, which come in all shapes and sizes. A WTL is a Walking Talking Lightstand, sometimes referred to as a human being. “Would you mind lifting this thing up and pointing it towards that gentleman? A little higher. Perfect, thanks a mill.”

TTFN

A lot of business people don’t have much time available for a portrait session. More time might be allocated if it was for their own corporate or commercial use, but when it’s an editorial shoot for a Sunday newspaper you have to work fast.

This was for the Business section of a Sunday newspaper and the feature usually calls for an upright (portrait) image so that’s what I shot, but I also shot each image horizontal (landscape) as well. Requirements have a habit of changing.

Subject was the Chairman of a company that produces bed-side medical gizmo thingamajigs and fortunately the company have a mock-up hospital room with the device.

Slightly tricky lighting for this, as the “monitor” didn’t show up very well in the very bright ambient light level in the room, so for once too much light was the problem.

The solution was to kill-off all the room lights and set the exposure so that some detail was visible on the display. The rest of the scene is completely lit by a small amount of light coming through the blinds-fitted window, and an Ezybox softbox.

Total time from walking my gear in the door was 20 minutes to set-up, shoot and dismantle. That gave me 7 different images in 3 different locations. If I go any faster I’ll have the job done before I get there – and I can just sit at home all day drinking coffee.

TTFN

Those CEO portraits don’t always have to be from the man-with-folded-arms school.

TTFN