Entrepreneur
Another in the “not a man with folded arms corporate announcement image” series (which isn’t really a series, but an occasional musing).
Could also be filed under the WTF am I going to do in this instance category, where nobody (including me) has any real ideas initially on how to portray someone when there is no physical “thing” for them to hold, stand next to / in front of etc.
My subject has been appointed to a 3rd-level (college) institution as an Entrepreneur in Residence. He’s more than qualified to do so with a very impressive CV (resumé) in founding some extremely successful companies.
Anyway, for my part, it’s once again trying to figure out how to create an image that isn’t man-with-folded-arms (please, no), or man-with-laptop (please please, no) or man-at-desk (please, shoot me now).
The location, which I’m very familiar with, didn’t used to have a real focal point that identifies it to a viewer (unlike the other 3rd-level institution in the city) but not too long ago a new area was constructed and it is a definite identifier, but unfortunately, it’s too big. There’s still no way of using the whole area as a backdrop, so I just chose to use part of it as the weather was good (OK, it wasn’t raining, that’s counts as good here).
No, I wasn’t laying on the ground to get the image, he’s on an elevated area, which brought into play a rather unique piece of equipment (this is the techie bit) a WTL.
As you may or may not have realised by now, shooting with on-camera flash is a no no for me 99% of the time. In this case I was using a Ranger Quadra rather than a Canon flash, which fits nicely onto a lightweight stand, but the stand was never going to be high enough to get above my subject. That’s where I sometimes have to use a WTL, which come in all shapes and sizes. A WTL is a Walking Talking Lightstand, sometimes referred to as a human being. “Would you mind lifting this thing up and pointing it towards that gentleman? A little higher. Perfect, thanks a mill.”
TTFN
