Neil Danton

Commercial & Editorial Photographer | Food | Advertising | Corporate | PR

20-minute Business Portrait

A lot of business people don’t have much time available for a portrait session. More time might be allocated if it was for their own corporate or commercial use, but when it’s an editorial shoot for a Sunday newspaper you have to work fast.

This was for the Business section of a Sunday newspaper and the feature usually calls for an upright (portrait) image so that’s what I shot, but I also shot each image horizontal (landscape) as well. Requirements have a habit of changing.

Subject was the Chairman of a company that produces bed-side medical gizmo thingamajigs and fortunately the company have a mock-up hospital room with the device.

Slightly tricky lighting for this, as the “monitor” didn’t show up very well in the very bright ambient light level in the room, so for once too much light was the problem.

The solution was to kill-off all the room lights and set the exposure so that some detail was visible on the display. The rest of the scene is completely lit by a small amount of light coming through the blinds-fitted window, and an Ezybox softbox.

Total time from walking my gear in the door was 20 minutes to set-up, shoot and dismantle. That gave me 7 different images in 3 different locations. If I go any faster I’ll have the job done before I get there – and I can just sit at home all day drinking coffee.

TTFN